RxPhoto, the leading mobile and cloud-based clinical photography platform announced that it has released version 3 of its mobile medical photography solution for medical practices and providers. Medical practices can now remain HIPAA compliant while using their mobile devices to securely capture, manage and share medical photos and videos.

RxPhoto helps providers increase patient satisfaction and improve workflow through its patented HIPAA mobile and cloud- based patient photography platform. The RxPhoto medical app eliminates the need for expensive and cumbersome photography equipment with its secure and intuitive medical photography system. RxPhoto’s web-based image and data management platform provides tools to not only store medical photos, but to use those photos to educate patients.

Read full article on RxPhoto.com

Every nurse knows the importance of documentation. Photography provides the most descriptive and accurate documentation. Typically the biggest obstacles to plastic surgery photography are time and HIPAA compliance. As a busy RN in a plastic surgeon’s office, one of the most demotivating aspects of patient photography I’ve faced has been the time involved.

Prior to using RxPhoto, we had the Mirror Imaging Software and a Canon digital camera with specific automatic settings, just for our photo room. Once I had the patient in the photo room, and I had taken the photos exactly how I was trained in our photography course (I went to nursing school; who knew I’d be well-versed in shutter speed and aperture??), I knew my job was far from finished. I would then have to upload the photos using a USB cord, connected to my desktop and the camera, into the Mirror Imaging Software. Usually this system ended up consisting of several post-it notes with patient names in the same order as they were taken on the memory card, and one upload, or “patient photo dump,” per week. The average patient has 8 photos, and I’ve seen up to 24 per patient, depending on procedure. At this time, we were only taking “before” photos on our surgery patients because of the time involved. We would have close to 100 photos a week that had to be uploaded to the desktop. It was a messy, time-consuming, tedious process that every nurse on staff dreaded.

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Over the past several months, RxPhoto has surveyed more than 1,000 consumers researching cosmetic procedures to better understand the value of a practice’s before and after gallery on a website. Please see the results below and also check out the 11 Rules to a Before and After Gallery that Converts Visitors to Patients..

View full size infographic here.

We live in a world saturated with visual content: from social media platforms to the news to advertisements in print and on TV. With the omnipresence of photos and videos in our lives today, your potential clients are drawn to the visuals you provide. The most relevant content for aesthetic practices is your before and after photo gallery – your #1 marketing tool.

In the RxPhoto Cosmetic Consumer Analysis Report, we surveyed over 1,000 consumers researching cosmetic procedures and an overwhelming 74.8% stated that they would NOT CONSIDER a medical practice that did not have a before and after gallery on their website.

Actually, yes. It may not be immediately apparent that medical spas and aesthetic practices must remain HIPAA compliant. And since HIPAA violation fees in the extreme can reach up to $1 million, it’s important to know what you are held accountable for. Below is a brief overview of the three main points a MedSpa must be aware of when considering HIPAA and its Privacy Rule:

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Before and after photos, as well as photos used to document patient procedures are considered PHI (Protected Health Information) by HIPAA, regardless of whether or not clients are using health insurance to pay for their services. Therefore, it is essential that your practice properly secures patient photos to avoid potential fees for improper PHI handling. Here are five easy tips to keep in mind to ensure that your patient photos remain HIPAA compliant.

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Ever wonder why you call your clients “patients”? Turns out, the etymology of the word stems from a Latin word that means “enduring, or suffering, without complaint”. And this quiet suffering is exactly what most patients experience during their doctors’ visits. Well, sometimes they complain.

Having seen the waiting room wait from both sides of the check-in window, it is no surprise that 97% of patients are frustrated by wait times. Whether they vocalize their annoyance or not, patients begin to get impatient when their appointment time passes, or they are seen by the technician for basic history and then told to wait in the waiting room again. Health care visits simply should not induce frustration, and should not match the Latin word for suffering. So here are four ways you can improve client satisfaction by reducing and easing their wait time:

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How much should you spend on medical photography equipment?

Without a doubt, your office needs to take photos of your patients on a daily basis. Whether you’re building a before and after portfolio for marketing, using photography for after procedure tracking or expectation management, you want your pictures to look clean and consistent. Very few offices have a skilled photographer on staff, so it can be difficult to decide on the best camera to use for your medical photography. In this article, we profile the pros and cons of the three most common options (DSLR camera, medical imaging system and a mobile device) for aesthetic photography:

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Since the advent of the photograph in 1839, pictures have become the overwhelmingly preferred means of communication. Today, anyone with a smartphone can take higher quality photos than were available even a decade ago with expensive, professional equipment. And what are people doing with their photos? Sharing them via social media on Facebook, Twitter, Instagram, Pinterest and Snapchat.

The explosive growth of photo-sharing isn’t surprising when posts with photos get 53% more likes and 104% more comments than pic-less posts. The ability of images to attract and engage is astonishing and demands a shift in how we reach potential patients. Many clinics have already realized the power of photographs (they are worth a thousand words, after all) but don’t have the understanding to leverage them appropriately. In this article we walk you through the top three things that will help you use your photo gallery to drive clients and increase revenue.

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Apple has hired more than 800 engineers to only work on perfecting the most-used part of the iPhone: the camera.
It may seem like a lot for one piece of a phone, but the camera is actually made of 200 pieces, says Graham Townsend, the director who oversees it all, in

A new year is always a good opportunity to explore ways to improve your practices efficiency and profitability. If you find yourself struggling with medial photography, RxPhoto may be just the tool you need to take control of your medical photography in 2016. RxPhoto employs mobile and cloud technologies to

People seem obsessed with taking photos these days. Recent news articles have highlighted the fact that, for the first year ever, selfies took the lives of more people than sharks did. It seems like no matter where you go, somebody wants a photo – even at the doctor’s office. For

Camera stability is essential to taking good medical photos.  In our “Guide to Better Clinical Photography” we lists a number of tips and tricks for improving camera stability when capturing patient photos.  Recently, one of our users shared this photo with us and we wanted to pass it along.  As you can

Whoever said that a picture is worth a thousand words must have been a dermatologist. Patients truly look at and even study those photos on your website of before and after the procedure. They use these photos to evaluate your skills as a dermatologist or a plastic surgeon. If you

Medical imaging is of paramount importance in the field of plastic surgery. Many years ago, it started out as a helpful tool, but today it is an essential part of any practice. A few other medical fields also utilize photography these days and it can be a valuable

We’ve put together a new marketing video for AppwoRx which will give you a sneak peek at the new look and feel of the application, along with some of the new features. You can view our new marketing video here:

AppwoRx For Clinical Photography from Chris Cabell on Vimeo.
Photo

New Features Coming to RxPhoto – AppwoRx is pleased to announce the addition of several exciting new features to RxPhoto, our popular clinical photography tool. Users will begin to see some of these enhancements in the coming weeks, with the majority becoming available by the new year. Here are a

How to Improve Your Clinical Photography
Written By:
Christopher Cabell
Co-Founder & CTO – AppwoRx
Part 1 –  Taking Better Photos

Struggling to capture perfect before and afters with your iPhone? Turn your mobile device into a HIPAA compliant medical photography system with RxPhoto. Check it out here.
In 2011, Dr. Ari Soffer and I formed

AppwoRx is a company that realizes opportunities for developing new mHealth apps, content, products, and services are emerging daily. We believe mHealth will play a ubiquitous role in transforming the U.S. and global health systems, expanding access to decision support that permit consumers to engage effectively with their systems of

It’s easy to see that G. Daniel Martich, M.D., chief medical information officer at the University of Pittsburgh Medical Center (UPMC), like many of his cohorts at the large integrated healthcare system and elsewhere in the industry, can see the big picture.

Dr. Martich, who is also a member of the