RxPhoto, the leading mobile and cloud-based clinical photography platform announced that it has released version 3 of its mobile medical photography solution for medical practices and providers. Medical practices can now remain HIPAA compliant while using their mobile devices to securely capture, manage and share medical photos and videos.

RxPhoto helps providers increase patient satisfaction and improve workflow through its patented HIPAA mobile and cloud- based patient photography platform. The RxPhoto medical app eliminates the need for expensive and cumbersome photography equipment with its secure and intuitive medical photography system. RxPhoto’s web-based image and data management platform provides tools to not only store medical photos, but to use those photos to educate patients.

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Every nurse knows the importance of documentation. Photography provides the most descriptive and accurate documentation. Typically the biggest obstacles to plastic surgery photography are time and HIPAA compliance. As a busy RN in a plastic surgeon’s office, one of the most demotivating aspects of patient photography I’ve faced has been the time involved.

Prior to using RxPhoto, we had the Mirror Imaging Software and a Canon digital camera with specific automatic settings, just for our photo room. Once I had the patient in the photo room, and I had taken the photos exactly how I was trained in our photography course (I went to nursing school; who knew I’d be well-versed in shutter speed and aperture??), I knew my job was far from finished. I would then have to upload the photos using a USB cord, connected to my desktop and the camera, into the Mirror Imaging Software. Usually this system ended up consisting of several post-it notes with patient names in the same order as they were taken on the memory card, and one upload, or “patient photo dump,” per week. The average patient has 8 photos, and I’ve seen up to 24 per patient, depending on procedure. At this time, we were only taking “before” photos on our surgery patients because of the time involved. We would have close to 100 photos a week that had to be uploaded to the desktop. It was a messy, time-consuming, tedious process that every nurse on staff dreaded.

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Over the past several months, RxPhoto has surveyed more than 1,000 consumers researching cosmetic procedures to better understand the value of a practice’s before and after gallery on a website. Please see the results below and also check out the 11 Rules to a Before and After Gallery that Converts Visitors to Patients..

View full size infographic here.

We live in a world saturated with visual content: from social media platforms to the news to advertisements in print and on TV. With the omnipresence of photos and videos in our lives today, your potential clients are drawn to the visuals you provide. The most relevant content for aesthetic practices is your before and after photo gallery – your #1 marketing tool.

In the RxPhoto Cosmetic Consumer Analysis Report, we surveyed over 1,000 consumers researching cosmetic procedures and an overwhelming 74.8% stated that they would NOT CONSIDER a medical practice that did not have a before and after gallery on their website.

Actually, yes. It may not be immediately apparent that medical spas and aesthetic practices must remain HIPAA compliant. And since HIPAA violation fees in the extreme can reach up to $1 million, it’s important to know what you are held accountable for. Below is a brief overview of the three main points a MedSpa must be aware of when considering HIPAA and its Privacy Rule:

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Before and after photos, as well as photos used to document patient procedures are considered PHI (Protected Health Information) by HIPAA, regardless of whether or not clients are using health insurance to pay for their services. Therefore, it is essential that your practice properly secures patient photos to avoid potential fees for improper PHI handling. Here are five easy tips to keep in mind to ensure that your patient photos remain HIPAA compliant.

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Ever wonder why you call your clients “patients”? Turns out, the etymology of the word stems from a Latin word that means “enduring, or suffering, without complaint”. And this quiet suffering is exactly what most patients experience during their doctors’ visits. Well, sometimes they complain.

Having seen the waiting room wait from both sides of the check-in window, it is no surprise that 97% of patients are frustrated by wait times. Whether they vocalize their annoyance or not, patients begin to get impatient when their appointment time passes, or they are seen by the technician for basic history and then told to wait in the waiting room again. Health care visits simply should not induce frustration, and should not match the Latin word for suffering. So here are four ways you can improve client satisfaction by reducing and easing their wait time:

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How much should you spend on medical photography equipment?

Without a doubt, your office needs to take photos of your patients on a daily basis. Whether you’re building a before and after portfolio for marketing, using photography for after procedure tracking or expectation management, you want your pictures to look clean and consistent. Very few offices have a skilled photographer on staff, so it can be difficult to decide on the best camera to use for your medical photography. In this article, we profile the pros and cons of the three most common options (DSLR camera, medical imaging system and a mobile device) for aesthetic photography:

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Since the advent of the photograph in 1839, pictures have become the overwhelmingly preferred means of communication. Today, anyone with a smartphone can take higher quality photos than were available even a decade ago with expensive, professional equipment. And what are people doing with their photos? Sharing them via social media on Facebook, Twitter, Instagram, Pinterest and Snapchat.

The explosive growth of photo-sharing isn’t surprising when posts with photos get 53% more likes and 104% more comments than pic-less posts. The ability of images to attract and engage is astonishing and demands a shift in how we reach potential patients. Many clinics have already realized the power of photographs (they are worth a thousand words, after all) but don’t have the understanding to leverage them appropriately. In this article we walk you through the top three things that will help you use your photo gallery to drive clients and increase revenue.

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