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If you had a way to increase revenue by up to 40 percent and at the same time cut down on employee costs, manage
patient expectations, and differentiate your practice from the competion, would you pick up a phone and make a call?
Well, as the cliched marketing phrase goes, “There’s an app for that”.
No, really, there is an app for that.

Ariel Soffer, MD and board certified cardiologys and varicose vein care specialist, has developed ApwoRx, a downloadable
app for iPhone and Android that provides cirtual consultation – Including patient’s photograph of the concern area. More

Since implementing the system, our photos are high quality and our patients and referral sources are more engaged.
We are able to show them before and after pictures easily. One of my favorite features is being able to easily send before
and after comparisons to referring physicians. This is a case when a picture is truly worth a 1000 words. As a result,
we have seen an increase in our patient referrals, which is incredibly valuable.

How Can AppwoRx Benefit a Vein Practice? With AppwoRx and an iPhone, iTouch, iPad, or Android phone, the once
tedious photographic process is now standardized and becomes efficient and routine. There are no cords, no plugs,
no special training or special lighting requirements or rooms that need to be set aside. The pictures are automatically
stored in the cloud, so accessing records from anywhere is simple and immediate. The web interface is a powerful tool
for managing photography. Photographs can also be integrated into EMR systems. AppwoRx has a report-generation
tool that allows a clinician to create branded and customized reports for marketing, expectation management, and
insurance use. Users can also use preset photo filters for color correction or to highlight hard-to-see veins. More

Dr. Soffer created the free application for iPhones and Androids smartphones. It serves as a virtual consultation
for patients who have questions before or after treatment. Robin Gale has undergone several different treatments
for her varicose veins. She said the app has saved her time.

“I had a little pain and discomfort in one area, so I took a photo and sent it and he sent me back a message saying
it was all normal,” she said. More