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4 Important Reasons Plastic Surgeons Take Photos

People seem obsessed with taking photos these days. Recent news articles have highlighted the fact that, for the first year ever, selfies took the lives of more people than sharks did. It seems like no matter where you go, somebody wants a photo – even at the doctor’s office. For some, it feels like an intrusive process. After all, if they’re visiting the doctor to have something visual corrected, having that flaw or defect highlighted by photography can stir emotions. They want the defect corrected, not put on display. In a plastic surgeon’s office, a desire for modesty can also be of concern. While these are understandable worries, clinical photography serves several very important purposes, and sometimes understanding the logic behind them can help set your mind at ease.


  1. It documents your starting point, so you can compare later.

Sometimes it can be hard to gauge results without having before and after photos. When you have the two images to compare side by side, the changes are much more apparent. If your treatment involves a sequence of procedures, assessing the gradual changes can help your doctor determine a more accurate timeline as well.

  1. It enables your doctor to educate you about the procedure and anticipated results better.

No two people are alike, so models and sketches don’t always accurately represent your personal anatomy. Photos serve as a valuable aid when your doctor is explaining how a procedure will work and what changes you can expect to see.

  1. When patients allow the doctor to share them, they can help educate others and showcase the doctor’s skill.

It’s incredibly likely that you examined photos of your doctor’s actual patients before you began treatment. While review websites and personal recommendations may help guide an individual’s decision to choose a doctor, nothing demonstrates his capabilities quite like photographs do.

Generally speaking, medical professionals don’t share any of your information, including photos, with the public, without your written permission. However, if you’re still worried about privacy, and don’t want images of you shared, let your doctor know.

  1. Insurance companies tend to pay for procedures more easily when they can see visual evidence of why treatment was needed.

Many insurance companies will only cover treatment if it’s of medical necessity, rather than for aesthetic reasons. Other companies will determine coverage levels based on their own assessment of a condition. In either case, photographs provide them with the visual evidence they require in order to be able to process your claim.

There are lots of reasons why both you and your doctor benefit from clinical photography, but the biggest reason is that they can help you receive better care overall. In fact, most plastic surgeons are actually required to learn how to take quality clinical photographs as part of their studies, simply because it enables them to assess their own work to a greater degree. If you have questions or concerns over having your photograph taken, let your doctor know. He’s probably heard similar concerns before, and he’ll be able to set your mind at ease.

Using an iPad Tripod to Improve Image Stability


Camera stability is essential to taking good medical photos.  In our “Guide to Better Clinical Photography” we lists a number of tips and tricks for improving camera stability when capturing patient photos.  Recently, one of our users shared this photo with us and we wanted to pass it along.  As you can see, the physician has placed his iPad on a small tripod inside his exam room.  Our first question was obvious “How did you get the iPod on to the Tripod”?

As it turns out, Amazon offers an inexpensive attachment for an iPad which will allow you to affix the device directly to any Tripod.  In this case, the physician was using a Jellyfish Mini Tablet Tripod Mount which can be purchased for $17.95:

If you are using a full sized iPad, iStabilizer offers a similar product for $19.95:




The Importance of Clinical Photography in Aesthetic Medicine

screenshotsThe field of Aesthetic Medicine has grown tremendously over the past twenty years. This is due in part to baby boomers, who are now growing older but still desire to look young and fresh find here. Many of them have the finances to take advantage of anti-aging creams, cosmetics and surgical procedures that can turn back time for them.

As Aesthetic Medicine has grown, doctors, researchers and others have spent billions developing more effective treatments and procedures that are minimally invasive and yet still offer excellent results.  These treatments include Dermal Fillers, Chemical Peels, Microdermabrasion, Laser & IPL, Venous Treatment, Body Contouring, and Cellulite Treatments.


The Before & After Photos

One of the more important tools in the arsenal of Aesthetic Medicine is clinical photography.  Anyone spending money and time on some type of treatment to improve their physical appearance will want to see great before and after photos.  This is the most effective way to show a patient that the treatment has definitely worked and their appearance has dramatically changed.

These before and after photos also become the physician’s best advertising material. People considering some type of aesthetic treatment peruse the websites and carefully examine those before and after photos.  Patients may place even more confidence in these clinical photos than the physician’s medical training.

This assigns an additional level of importance on producing the very best quality photos possible. Those doctors who understand this and invest in excellent clinical photography equipment often reap the benefits through stronger word of mouth advertising. As with just about all sales and marketing, word of mouth remains the most effective form of publicity.


Protect & Enhance Your Reputation


You can spend thousands of dollars on an advertising campaign and have it ruined by just a few careless comments left online about your practice. Countless doctors have learned this lesson the hard way. Happy patients mean referrals and patients who can visually see the difference in the way they look after the procedure are sure to share their excitement with others.


Social Media Has Changed Everything!


This takes on a whole new measure of significance when you consider how social media has changed our lives in the last few years. Nowadays, you can instantly see photographs on Facebook of your friends on vacation at Disneyworld. People share just about everything now on sites like Instagram, Twitter and Facebook. They’ll photograph and post the steak they just grilled, their kid’s volley ball game, their wife’s new car, and the roses that just bloomed outside their front door.


People Expect Better Photographs from Doctors


Consumers not only expect detailed before and after photographs but they insist on quality as well.  Most smartphones take pretty decent pictures. How much more outstanding should a physician’s photos be? Simply put, patients expect this and doctors who provide it can count on staying busier than those who don’t.


The Importance of Clinical Photography


Why spend thousands of dollars on a new and more advanced laser while still using old, worn-out photo equipment that isn’t able to capture the excellent results it gives? These are just a few of the things that today’s physicians are considering as they move forward with their service offerings.


Dramatically improving a patient’s physical appearance is one thing, but being able to photograph that change is what will keep patients coming back. The field of Aesthetic Medicine can be expected to continue to grow and develop; it’s not just a new fad that will fade away in a few years.


The Future Looks Good for Aesthetic Medicine


People want to enjoy good health, but they also want to be physically attractive and have proven that they will do whatever possible to minimize the effects of normal aging.  For physicians in the field of Aesthetic Medicine, this means staying up-to-date on the latest discoveries and improvements, including professional clinical photography equipment.


Clinical Photography in Dermatology, Aesthetics and Plastic Surgery


Whoever said that a picture is worth a thousand words must have been a dermatologist. Patients truly look at and even study those photos on your website of before and after the procedure. They use these photos to evaluate your skills as a dermatologist or a plastic surgeon. If you want to truly be successful in this business, then your photos must be top-notch. You can scrimp and cut corners in some areas, but the clinical photographs should be of highest quality.

Staying Competitive

It’s no small task to stay competitive these days in the world of medicine. Regardless of what kind of practice you have, there may be hundreds or even thousands of similar practices in your city. The before and after pictures provide the necessary data for potential patients to “visualize” their procedure and expected results.

Once a patient has decide to take the plunge and get the work done that they’ve been considering, then these clinical photos will also serve as a reminder or where they were prior to the procedure and what kind of changes were made. Though most practices do use them for surgical procedures, often they are not utilized for non-surgical procedures. The reasons are varied:

• It’s too expensive.
• Patients don’t really need them anyway.
• It’s time consuming.

The truth is that a practice that does take before and after photos of any procedure is often viewed by patients as more exclusive or high-end. And who doesn’t want to go to the best dermatologist or plastic surgeon in town?

Choosing Your Equipment

Most doctors like to boast about having the most advanced machines and medical devices but what about your photo equipment? There are a few options when considering how to best capture and catalog your photos. A traditional digital camera is sufficient for taking medical photos, but the process of managing the clinical photos after they have been captured is often cumbersome. Users must manually upload the photos to a computer, label them, and then integrate them directly into the EMR.

Companies like Canfield and Fotofinder provide more streamlined photo capture and management. Many physicians find that these solutions are very bulky and expensive and more than what they actually need.

AppwoRx is a newer clinical photography solution that utilizes mobile and cloud technology to streamline the process of capturing and cataloging photos. Because AppwoRx is a software platform and no equipment purchase is necessary, the cost is typically more palatable.


Clinical photography training is essential for any practice who intends to use medical photos for marketing, collaboration or insurance reimbursement. There are procedures for clinical photography that must be adhered to when capturing medical photos. Lighting, positioning, shadow and background can all have dramatic effects on the quality of a patient photo. To learn more about how to improve the quality of your medical photography, you can review this free whitepaper:


Excellent before and after pictures can take your practice to a whole new level and draw in a more affluent crowd. Make an investment in better equipment and better trained employees to maximize the potential of photographs.

The Importance of Nonstandardized Medical Photography

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Medical imaging is of paramount importance in the field of plastic surgery. Many years ago, it started out as a helpful tool, but today it is an essential part of any practice. A few other medical fields also utilize photography these days and it can be a valuable aid to any physician’s practice. As more and more doctors begin to incorporate photography into their day-to-day practice, many questions arise.

Getting Consistent Quality

One of the major concerns of plastic surgeons, dermatologists and others is consistent quality. In order to get uniformity, the conditions must be the same for before and after pictures or a series of photos.

For facial plastic surgery, it’s important that all conditions be exactly the same for pre-op and post-op photos. The patient should be wearing dark clothing, similar cosmetics, and the background and lighting must be matched. All camera specs must be the same as well: the lens, film, focal setting, and F-stop.

Consistent Positioning

Though all these factors may seem like common sense to some, peer-reviewed articles on this topic show that many unintentional inconsistencies were found. Patient positioning was one major factor that seemed most difficult to replicate at each photo shoot. Even a small degree of head retrusion or neck flexion made a significant impact on the photodocumentation.

For lateral facial photographs, many photos were observed that had not been taken in the true lateral position. Even a slight over-rotation of the head caused skewed results. Since digital photography has become so inexpensive, one method recommended for coping with these various issues, is simply to take several photos in each position. Of course, every effort should be made to replicate the exact lighting and conditions for pre-op and post-op photos.


With the field of medical imaging growing and the need for reliable medical photography in advertising, teaching and diagnosis, achieving standardized quality is essential. Whether mistakes are made through carelessness, lack of knowledge or through equipment failures, poorly taken photographs can diminish the value of using photographs altogether. They can also provide misleading or incorrect information.

To address these numerous issues, many physicians are training one or two employees that handle only the photography itself. Another helpful solution is the use of better or easier to operate equipment. Several companies do provide medical imaging equipment but it can be very expensive, cumbersome and difficult for employees to operate. The future of medical imaging will most likely steer toward easy-to-use programs that can be utilized with iPhones and iPads, making it much more versatile and convenient for the busy medical professional.

AppwoRx 2.0 Feature List

We’ve put together a new marketing video for AppwoRx which will give you a sneak peek at the new look and feel of the application, along with some of the new features. You can view our new marketing video here:

AppwoRx For Clinical Photography from Chris Cabell on Vimeo.

Photo Gallery Enhancements –

We’ve added a number of enhancements to the image gallery to make it easier to view and manage your photos from your iPad or iPhone. Additionally we’ve made some changes under the hood that will make the speed of the gallery much faster than in previous versions of the application.

Image Tags –

The applications new interface will make it easier to add diagnosis and treatment tags to your patient’s record. We have provided a number of standard tags including CEAP classifications. You will also be able to create and manage your own custom diagnosis and treatment tags through the AppwoRx website.

Patient Marketing & Education –

The biggest change to our application will be seen by our iPad users. The new version of AppwoRx will have a “Patient Education Portal” that will give the user access to a wealth of vein related images, diagrams, videos, before & after photos and much more. This content will help you and your staff market services and educate your patients at the point of care. We’ve provided you with a wealth of content, but you may also customize the application with your own personalized content.

Health-VU –

In addition to the patient education functionality in the mobile application, AppwoRx will also be rolling out a new patient engagement tool called Health-VU.COM. Health-VU will allow you to create a patient education portal directly from your iPad device. As you share content with patients in your office, you will also be able to share that content to a secure patient portal. In addition to marketing and education content, clinicians can share the patient’s clinical photos so they may view them in the privacy of their own home best weight loss tablets. Patients can log into Health-VU through a HIPAA compliant gateway and re-live their consultation with family or key influencers.

We are very excited about these new features and we are looking forward to speaking to you about them. If you are interested in learning more about the Health-VU platform we will be doing personal webinars in the coming weeks to help you learn how you can use this service to market your practice. To schedule one of these webinars, please email me directly at

Using Clinical Photography to Market Your Practice

Using Clinical Photography to Market Your Practice


For the majority of us, resolutions are an opportunity to start the New Year off on the right foot. Many plan to lose weight, to get more enjoyment out of life, to be a better spouse, partner, or parent. Most of these resolutions revolve around aspects of family and personal life. However, the same dedication can also be applied to our professional lives, as well. As you look forward to 2014, what resolutions can you make to better your business?

If you are marketing a healthcare organization or medical practice, making professional resolutions can be especially challenging. The healthcare field is currently experiencing a period of rapid expansion and evolution, making it essential for healthcare marketers to take advantage of the modern technology landscape to compete effectively.p1

In order to stay current with evolving trends, marketers should examine every digital angle to ensure they are optimizing their reach to prospective audiences. We’re all familiar with the importance of web rankings, promotional email campaigns and directory listings. However, there is another area of major opportunity that many practices are missing out on: effectively illustrating treatment results to patients and referring physicians. If your practice utilizes clinical photography and you aren’t using those photos for marketing, you’re missing out on an extremely powerful marketing tool.

The effective use of clinical photography in publicizing your practice can serve to keep both patients and providers fully engaged. By featuring photos from your clinical portfolio on your practice’s website, in brochures and emails, you are sending a message to potential patients and referring physicians that your facility provides effective treatments with documented results.

In my day to day interactions with our physician base, I have found a number of ways these providers use their clinical photography to advertise and illustrate their services. Below are some examples of effective use of clinical photography in marketing.


beforeafter1. Website Content

Good content is paramount to success in medical marketing. Your website is most likely the first impression your practice will make on a potential new patient. This is where a new patient will go to learn about you, your facility and your services. If you perform procedures that are cosmetic in nature, your potential patients will want to see what kind of results they can expect. If you are not illustrating how the patient will achieve their desired results, they may move on to a competitor’s site, causing you to lose thousands in potential revenue without having been aware that it even happened.

When displaying photos of services on your website, your selection should showcase a variety of different treatment scenarios. If you treat vein conditions, you should feature photos of both spider and varicose vein treatment results for both male and female patients, encompassing various areas of the body. Doing so will ensure that your potential patients are likely to see a before and after scenario that they can relate to.

For the purposes of illustrating treatment results, it’s best to let the photos do the talking. There is no need for lengthy descriptions about how the area was treated. Specific details about types of treatment are best reserved for other areas of your website, as they will likely be easily overlooked on the photo page.



42. Initial Consultation Reports

The initial consultation is your first opportunity to interact directly with your patient, allowing you to discuss their needs and desires and relay to them how you can help them to accomplish their goals.

Patients desire a personal experience from their providers, one that gives them the chance to have their concerns heard. A clinical photo is critical for your records, but don’t discount its power as a personalized marketing tool. Many of our physicians provide their patients with an initial consultation report after their first visit that shows the target area and provides specific information about their diagnosis and proposed treatment. Clinics will often add information such as a “Meet Our Staff” section, which provides patients with staff bios and a more personal connection to their care team. These personalized reports are branded with pertinent practice information and are often shared with family and friends, extending a provider’s reach.




3. Treatment Evaluation Reports

Many procedures require numerous visits as part of an overall treatment plan. When treatment is provided over an extended period of time, it’s easy for a patient to forget how far they may have come since their first visit. In some cases, this can cause them to stop coming in for procedures because they feel that they are not seeing the desired results.

By using clinical photography as part of your ongoing treatment plan, you can illustrate positive progress to your patients and reinforce their desire to continue to participate in treatment. This continued reassurance will help keep the patient on track and motivated to return until the desired results are achieved.





spirometry-medical-software-75330-2999503 (2)4. Sharing with Referring Physicians

Sharing your results with a referring physician is an excellent way to ensure that you will continue to receive referrals in the future. In viewing a visual account of your successful treatment of previous patients, the referring physician will be more apt to feel comfortable referring his own patients to your practice. This will leave a lasting impression that the physician will likely remember when he has additional patients to refer in the future.



Among the millions of Americans making New Year’s resolutions, there are many that may include reducing the appearance of crow’s feet or having their spider veins eradicated. With the AppwoRx suite in your arsenal of clinical tools, your practice stands poised to fulfill your professional goals for 2014.

New Features Coming to RxPhoto

New Features Coming to RxPhoto – AppwoRx is pleased to announce the addition of several exciting new features to RxPhoto, our popular clinical photography tool. Users will begin to see some of these enhancements in the coming weeks, with the majority becoming available by the new year. Here are a few of the new features you can expect to see:

Diagnosis & Treatment Cataloging – At the request of a number of our physicians, we are giving users the ability to add treatment types and diagnoses to the patient’s record. The diagnosis or treatment can be chosen from a list of hundreds of options, or you can create a custom tag. This feature will help clinicians easily find and reference patient images that are relevant to specific treatments, streamlining the process of collecting before and after photos for marketing or reviewing results for training purposes.

reportCustom Marketing Reports – Current users will note that this feature has recently been implemented. Users may now use pre-defined blocks of content to create in-depth marketing reports for their patients or referring physicians. Users can either generate their own original content or select from the wealth of content provided by AppwoRx, including information on diagnosis, treatment descriptions, and post-treatment care instructions, and modify as desired. Users are also encouraged to add physician bios or custom fields of data. Additionally, some physicians have used the content manager to create custom forms for streamlining insurance per-authorizations.




Before and After PhotosEnhanced Image Gallery – iPhone and iPad users will soon be able to navigate more easily through a patient’s previous photos by utilizing an enhanced image gallery. Users will be able to quickly reference previous photos or show before and after images.





Draw& Annotate – This feature will allow users to mark and annotate photos with brushes, drawing tools and custom shapes. This will help providers to illustrate services or create a record for later discussion.





Secure Collaboration –   The AppwoRx secure collaboration feature will allow our users to coordinate care in real time from their computer or mobile device. Images and video can be sent to individuals or groups utilizing a staff directory. Recipients are notified via email, SMS or Push Notification. Delivery receipts can be sent back to the sender to alert them that the messages were received, read or responded to.





EMR Integrations–  AppwoRx is now fully integrated with Streamline and Greenway EMRs.  This means your images are pushed directly to the patient record.





As always, the AppwoRx team is eager to hear your feedback on how we can improve our products. Please don’t hesitate to reach out to us with your comments and recommendations!

How to Improve Your Clinical Photography

How to Improve Your Clinical Photography

Written By:

Christopher Cabell

Co-Founder & CTO – AppwoRx

Part 1 –  Taking Better Photos

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Struggling to capture perfect before and afters with your iPhone? Turn your mobile device into a HIPAA compliant medical photography system with RxPhoto. Check it out here.

In 2011, Dr. Ari Soffer and I formed AppwoRx with the intention of revolutionizing the field of clinical photography.  We developed a software platform, RxPhoto which is used daily by hundreds of physicians and clinicians.  Our mobile application and cloud based photo management tools streamline the process of capturing, cataloging and managing clinical photos.    I have been involved in all aspects of the development, training and implementation of our software.   These efforts have given me a unique perspective on the subject of clinical photography.

When I began training physicians to use the AppwoRx, the focus was strictly on how to use the features of the software.  The trainings did not include any advice on how to stage a photo, because I naively assumed that clinical photography technique was something taught to clinicians by their respective medical or nursing schools.

As I worked with more of our customers, I noticed that many of the clinical photos were of poor quality.  Often the photographers were not giving much thought to lighting, positioning, shadow or background.  I interviewed a number of support staff who seemed to look at the photography process begrudgingly, as an additional step that was necessary in order to get the patient out the door. The importance of taking quality photos had never been instilled in or taught to them, and there were no consequences or repercussions if their results were less than optimal.

With this I realized that AppwoRx would need to do more than educate our users on how to use our clinical software.   We would also need to teach them how to take a good picture.

This is the first in a series of articles relating to clinical photography.   The intention is to share knowledge gained from working wide range of practices, each with their own set of unique needs.  The goal is to not only help reader’s take better photos, but also to help them optimize work flow while marketing and illustrating their services.

The first article is simply entitled “Taking Better Photos”.  Below I summarize of some of the techniques I share with my users to help them improve the quality of their photos.


The most effective means I have found to improve photo quality quickly and across an entire organization is to make individuals accountable for the quality of the photos they take.  This can be best accomplished by reviewing actual photos with the photographer in an individual or group setting. This will allow you to coach your team based on actual photo sets, not concepts.

It is best to review existing patient photos and create an agenda before any training or coaching the photographer. I suggest finding one or two patients with photos taken by the staff member which are of good quality.  Use these high quality photos as an example of the type of photos they should be consistently taking.  Starting with positive feedback will set the tone for the meeting so that the photographer is not defensive.

Next, move on to patient photo sets which have been identified as having areas requiring improvement. Choose specific photos as examples and show the photographer what could have been done differently to achieve a better result.

This exercise will show your team that there are only a handful of variables that they must keep in mind when taking a quality clinical photo.  If your staff is educated on the core principles of clinical photography, the quality of their photos will greatly improve.  This education becomes more effective when the user is aware that their photographs will be periodically reviewed and they will be held accountable for the quality.

Photography Basics

We’ve discussed some techniques for coaching and training, but what types of opportunities for improvements are we looking for?You don’t have to be an expert photographer to take great clinical photos, but there are a handful of items the photographer should be conscious of before taking a photo.  When training your team to capture quality photos, it is important to instill in them the basic principles of photography.  Obviously there are entire books written on the subject, but for practical clinical photography I have narrowed the list down to the six most important items to remember when taking your photos:

  • Lighting
  • Positioning
  • Shadow
  • Background
  • Stability
  • Consistency

After training your team, you may want to post a note in your exam rooms with these items bulleted.  Each time your staff takes a picture, they should be thinking about each of these points.  This will help them remember these techniques and they will eventually become second nature to the photographer.

Let’s look at each of these items and examine how they translate to real world clinical photography:

1.       Lighting – Naturally, lighting is one of the most important aspects of photography.  It is also very commonly misunderstood. In general, most exam rooms have sufficient lighting for clinical photography.  Standard halogen or fluorescent lights typically provide more than enough light so long as the wattage of the bulbs is sufficient.   Incandescent lights are not optimal for clinical photography, just as they are not optimal for an exam room.  If you must use incandescent light, you may want to look at the wattage of the bulbs you are using.  120W Soft White bulbs are a great alternative to standard bulbs and will provide a better spectrum of light for your photographs. 

Many photographers feel that their exam rooms do not have enough light, when in fact the issue is that they are not cognizant of where the light source is in relation to the subject they are photographing.  When taking a picture of a patient, one must be sure that the light is shining on the subject area being photographed.  If your patient is sitting on an exam table, and the room’s light source is behind you, then you are likely blocking your light source.  Before taking a photo you should always make sure there is a direct path between the light source and the subject area.

2.      Shadowing –  You may have sufficient light in a room, but if you aren’t positioning your subject correctly or your camera is not angled correctly to take advantage of the light, you can get shadow.  At times, shadow may not be noticeable with the naked eye, but is much more pronounced in the photo.  That is why it is important to always review the photo after you take it to ensure that your subject area is clearly visible. 

3.      Positioning – Positioning is critical for taking good clinical photos.  Part of a clinical photographer’s job is to instruct the patient how to position their body to enable the best quality photo.  The highest quality photos I typically see are taken by clinicians who have a pre-defined series of photos that they take for every patient.  Each patient’s photos are taken in the same position, often using props such as step stools or tape on the floor to show where feet should be positioned for each shot.  By walking into each photo session with a plan, clinicians are able to streamline the process and take better photos.

Positioning the patient is not, however, the only thing to be conscious of when taking your photo.  The photographer must also be aware of how the camera is positioned. The best rule of thumb is to always keep the camera flat and pointed directly at the subject area.  You should never hold your camera at an angle when taking a clinical photo.  Any type of offset angle will distort your photo and detract from overall quality.

4.      Background – One of the biggest areas for improvement I typically see is in the use of backdrops.  I cannot stress how critical it is to have an appropriate backdrop behind your subject whenever possible. Taking a photo of Caucasian skin against a two-toned beige wall, for example, will always provide less than optimal results.

If you want to use something around the office to serve as a backdrop, my recommendation is blue medical drapes.  If you don’t have these handy, you can purchase a few yards of material at any fabric store.  Dark or navy blue fabric will provide the best results.  You can either hang it in your exam room, or you can find a way to make a “prop” background that is versatile but will not get in the way.  Some of my more creative users have taken a large section of poster board and affixed blue material to it with spray adhesive.  Such a prop can be positioned as needed and easily moved between exam rooms. 

5.      Stability – Holding a camera steady is essential when taking a clinical photo.  This should go without saying, but surprisingly this is an area we have to coach on quite often.  Whenever possible, you should use some type of prop to help steady your camera.  Exam stools and exam tables work great, but you can also use your other hand to help stabilize the hand holding the camera.  Be creative with your props, but more importantly, be aware of the need to have a steady hand when taking your photos.

6.      Consistency – Consistency is critical when taking clinical photos. Your before and after photos are a key component of marketing and illustrating your services.  Anyone visiting your website will surely be viewing the work that you have done to assess the results they can expect. Even the best results are less than impressive if the before and after photos were taken from a different angle, a different distance, or with a different background. These photographs are your professional portfolio and they should be treated as such. 

Having a standardized process for taking photos is a great way to ensure photo consistency.  However, utilizing your previous photo as a guide for your new photo is the best way to ensure that you take the same picture every time.  The AppwoRx platform has a photo “Ghosting” feature that allows the user to overlay a previous photo onto a new photo to be used as a guide for framing the new image. Ghosting ensures that no matter who took the previous photo, the current photographer can render a consistent new photo.


I sincerely hope that these tips help you and your staff to take better photos.  I’m very passionate about helping individual practices improve their clinical photography, because it creates a better user experience with our software.  For the next article in this series, I will discuss how to use clinical photos to better market your practice. 

The Adoption of Mobile Technology

AppwoRx is a company that realizes opportunities for developing new mHealth apps, content, products, and services are emerging daily. We believe mHealth will play a ubiquitous role in transforming the U.S. and global health systems, expanding access to decision support that permit consumers to engage effectively with their systems of care.

The evolution of mobile techn


ology in the past twenty years has revolutionized every aspect of industries across the board in the way they conduct business and communicate with their customers, and healthcare is no exception. The rapid growth and advancements in the technical field have compelled investors to reevaluate their current methods of commerce to determine how they can employ these advancements to better service their clients in the digital age.

Industry professionals have acknowledged the significant role that the field of healthcare plays in the mobile market. In a 2012 survey of senior executives in the US mobile sector, 78% of respondents said that the healthcare/life sciences market had the greatest potential for benefiting from emerging technologies and subsequently generating revenue. Further, data from this study indicated that the healthcare/life sciences market was the industry most likely to see high rates of growth in its business model over the next five years.

The demand for mobile apps will largely be driven by challenges encountered throughout the lifecycle of the population using them. Current and continuing healthcare reforms and rising costs of coverage as well as the natural aging processes and developing illnesses encountered by mobile users, along with the population’s increased awareness and desire to take a proactive stance on their health, will all propel growth in the mHealth field substantially.

appworxAs integral as mobile devices have become to the average user’s daily routine, the market is rife with opportunity for healthcare to emerge as a leader in mobile app revenue. Technologies currently available allow the user to view their own medical records on-demand instantly as well as to connect with providers in order to take active part in their own healthcare. There also exists the potential in the expanding global market to allow providers to connect with patients and caregivers in remote areas to assist in diagnostics and recommendations for treatment, which will in turn facilitate the provision of accessible and affordable healthcare worldwide.

As a company dedicated to reinventing the way patients and physicians engage, AppwoRx realizes opportunities for developing new mHealth apps, content, products, and services are emerging daily. We believe mHealth will play a ubiquitous role in transforming the U.S. and global health systems, expanding access to decision support that permit consumers to engage effectively with their systems of care.