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Category : Clinical Photography

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Improve your clinical photography with this simple blue background solution

BlueScreen The importance of an appropriate background is indisputable in medical photography. Medical practices with dedicated photo rooms typically have large blue backgrounds which provide an appropriate level of contrast from the subject area.

However, consistent clinical photography backgrounds can be challenging in practices where photos are taken in a variety of exam rooms which may not be equipped with backgrounds for patient photos. Luckily there is a simple and affordable solution for practices wishing to improve the consistency of their patient photos by adding blue backgrounds to every exam room.

When you don’t have room for a dedicated photo room, or space is an issue a basic window blind can provide professional results without the cost or clutter of a professional photography backdrop. These standard window blinds are the same type you may find in your home. These blinds are available in the navy blue colors that are optimal for skin contrast desired by medical photographers. When the background is not being used, it can simply be retracted so as not to clutter the office.

Here is example of what their photos look like with and without a standardized the background:

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Not only will a good background improve the contrast of your photos, but the reference point of the background will help your staff to better frame their photos. Best of all, these blinds can be purchased on Amazon for around $40. You can find the product here: http://amzn.to/1TQB6gF

Consistent clinical photography is essential for every aesthetic practice and this small investment can help you make big improvements to your photography.

 

 

 

AppwoRx Issued Patent on Innovative Clinical Photography App for Physicians

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Physicians using the AppwwoRx platform now have access to unduplicatable tech that facilitates consistent, high-quality clinical photography on smartphones.

Boca Raton, Florida— November 11, 2015— Clinical photography is an essential part of patient care, marketing, and monitoring progress, but medical practitioners often struggle to take photos under consistent conditions. This makes it difficult to produce meaningful presentations and accurate before and after examples. However, AppwoRx has secured a patent for an innovative application that solves these issues, and enables physicians to take high-quality clinical images, using their own smartphones.

The patent AppwoRx was issued covers numerous aspects of clinical photography on mobile devices, though physicians are applauding the app’s ghosting feature. It allows a photographer to overlay a previous image onto the viewing screen, so that the new image is lined up perfectly, producing a photo that clearly displays a patient’s progress.

“This feature makes taking consistent photos much easier,” reports Steven Leon, a dermatologic physician assistant, who uses the app. “The two photos can then be compared side by side on the iPad for you and the patient to view together. A side by side photo showing a 50 percent improvement is much more powerful than telling patient they have a 50 percent decrease in lesions.”
Chris Cabell, Co-Founder and CTO of AppwoRx gives a nod to one of the application’s other features. All images can be stored on the cloud, in a HIPPA-compliant manner. “Cloud based photo storage means that staff can access photos from anywhere,” he adds. “Users can easily track and communicate patient treatment and progress, facilitate inter-office referrals, supplement insurance claims, illustrate services, and engage patients.” Because of the cloud-based storage capabilities, doctors can easily compile reports for patients, compare images, or share the data with approved medical professionals who are assisting with the patient’s care.

Using this fully-loaded suite of newly-patented clinical photography tools, physicians can produce better images, and streamline numerous activities. It’s one of the few products available that delivers better patient care, increases patient education, and helps offices save on administrative costs. Although the technology is new, more than 700 physicians across the globe have already begun using AppwoRx, and it’s slated to be one of the biggest advancements the medical industry has seen in years.

About AppwoRx
AppwoRx is proud to be on the forefront of medical technology, and is actively revolutionizing how clinical photography is managed all over the world. The company was founded by technologist Chris Cabell and Dr. Ariel Soffer, and received its first patent in 2015 click to investigate. With an eye to the future, AppwoRx is raising the standards for patient care, while providing physicians with the tools they need to run efficient and successful practices.

How Mobile Device Cameras are Revolutionizing Clinical Photography

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Struggling to capture perfect before and afters with your iPhone? Turn your mobile device into a HIPAA compliant medical photography system with RxPhoto. Check it out here.

Clinical photography is an essential tool for many physicians. Certain areas of medicine rely heavily on these images to explain procedures to patients, clearly demonstrate the progress a patient has made, and showcase the doctor’s skills with before and after images. They have further administrative uses, like handling insurance claims, facilitating collaboration between doctors, and assisting with referrals. Lately, practices have been ditching their high-end photography systems in favor of their personal smartphones. Is there really a benefit to switching over, or are these physicians sacrificing quality for ease-of-use?

Cell Phone Cameras Have Come a Long Way

One of the biggest concerns physicians have when they consider using a cell phone camera for digital clinical photography is the quality of photos. It’s a fair concern, since the cameras integrated in cell phones have traditionally produced poor-quality, grainy images. Lisa Bettany delved into this in an article for tap tap tap, a company that produces photography apps for iPhones. While there’s absolutely no comparison between high-end digital cameras and the cameras on flip-phones of yore, today’s iPhones have seen significant improvements. Bettany examined the 12-megapixel iPhone 6s iSight camera, and noted that it boasts 50% more megapixels than the previous four generations of iPhones, as well as a whole host of new features designed to produce better images.

As a professional photographer, Bettany likes to compare the progress of iPhone cameras on an annual basis. The differences in clarity, even between generations of iPhones, should really be seen to be fully appreciated. The latest iPhone delivers crisp, clear photos, without the grain and fuzziness that plagued earlier generations.

Comparing Smartphone Cameras to DSLR Cameras: Which is Better?

Many physicians have invested in expensive systems specifically designed for clinical photography. They often start at around $7,000, and require additional upgrades or tools, and possibly a special photography room as well. By the time the dust settles, the physician can easily spend $10,000 or more before a single photograph is taken. Even a high-quality digital single-lens reflex (sometimes shortened to DSLR or digital SLR) camera starts around $5,000. It would seem that a meager smartphone, costing just a few-hundred-dollars can’t compete with these modern marvels of technology. However, nowadays even professional photographers see little value in shelling out the big bucks for high-end cameras.

When pro photographer Jim Richardson headed off to the Scottish Highlands with an iPhone 5s, on behalf of National Geographic, he wasn’t exactly excited. Initially, he missed his beloved Nikon camera, though as the trip wore on, he found himself appreciating the iPhone. “What surprised me most was that the pictures did not look like compromises. They didn’t look like I was having to settle for second best because it was a mobile phone. They just looked good,” he reported in the world-renowned magazine. By the end of the trip, and after taking some 4,000 photos, he was a true iPhone camera fanatic. “I’ve discovered that the iPhone 5S is a very capable camera,” he said. “The color and exposures are amazingly good, the HDR exposure feature does a stunningly good job in touch situations, the panorama feature is nothing short of amazing.”

Photographer Lee Hutchinson compared the iPhone 6Plus against $8,000 worth of high-end equipment. He took dozens of comparison photos for ars technia, and noted that the most important thing was how the photos actually look to the human eye. His final conclusion was “a smartphone that costs a few hundred dollars is mostly as good as a DSLR that costs eight-to-ten times as much.” The key, however, is that a professional photographer will always take better photos, whereas a less-experienced photographer may actually perform better with a smartphone camera. In a medical office, this is incredibly relevant, as assistants, rather than professional photographers, are the ones who are often responsible for capturing images. In other words, medical assistants and office personnel may actually take better photos using their phones.

It’s Obvious That Smartphone Cameras are Beneficial, But What About HIPAA Compliance?

In an article for the American Bar Association, Catherine Barrett warns that doctors may be violating HIPAA by using mobile devices in their practices. She notes that 83% of physicians own at least one mobile device, and that 25% of all physicians qualify for “super-user” status, by utilizing both a smartphone and a tablet. Moreover, 81% of those in practice use their own devices to access things like electronic patient records. While there are HIPAA-compliant methods of using personal devices to access electronic medical records (EMRs), many doctors are not using them. This leaves the data open to theft over networks, or it may be easily stolen on devices. In fact, 66% of data breaches within the healthcare sector have been traced back to a single stolen mobile device.

In Order to Be HIPAA-Compliant, Several Protections Must Be in Place

Authentication: Data should be password-protected, at the very least.

Encryption: Information on the device should not be able to be read without being decrypted, whether during storage or transfer.

Physical: Physicians are encouraged to keep logs of who has access to devices with data, keep devices locked in a cabinet when not in use, to use RFID chips to track lost or stolen devices, and to utilize software that can lock devices or destroy data in the event a device is lost.

Unfortunately, medical professionals don’t always follow these, and other necessary requirements, to become HIPAA-complaint. With so many doctors seeing the benefit of mobile devices, they’re using their own phones to capture patient data, and are even using them to take clinical photos. They are then kept on the device for later reference, or emailed and messaged to the office staff for integration into the patient file. Not only is this not HIPAA-compliant, it’s a legal issue waiting to happen.

New software companies solve the challenges of HIPAA compliancy in the digital age.

Take, for example, Modernizing Medicine, a company that specializes in EMRs. They’re one of many who offer a suite of tools that store data in the cloud, to keep medical offices HIPAA-compliant. In addition to hosting medical records, their service allows physicians to snap clinical photos with their devices, and then transfer the encrypted file to the cloud.

The Most-Advanced Solution for Mobile Clinical Photography is the RxPhoto Application from AppwoRx.While a handful of companies enable physicians to remain HIPAA-compliant with their electronic medical records, and some even host photos, the RxPhoto application from AppwoRx is by far the best choice for physicians whose lifeblood rests on having consistent high-quality images.

Many offices struggle with consistency between images, but RxPhoto makes uniformity simple. The application holds a patent, which protects many aspects of mobile clinical photography. The most innovative of which is a unique ghosting feature that allows a photographer to overlay a previous image on the screen, so that the new image is in exact alignment. This makes consistency between images a breeze, regardless of who takes each photo, which room the image is captured in, or what device is used. Before and after images can be perfectly-aligned, to make the improvements easy to see. Initial photos can be taken with the assistance of on-screen illustrations, making galleries of patient photos appear uniform, adding to the professional appearance. Most of all, it solves one of the biggest problems of photography in general. Anyone can take flawless, high-quality, consistent clinical photos, regardless of whether they’re a staff member with minimal photography training, or a physician, who may have had some time pass since his clinical photography training.

AppwoRx is also HIPAA-compliant. The developers at AppwoRx took time to ensure that doctors who use the application are compliant with HIPAA guidelines. The images are stored in the cloud, which means there’s no concern over lost or stolen data. Any employee can use his personal smartphone, and nothing is ever stored on it. Moreover, the level of encryption is twice the level that HIPAA calls for, so there’s absolutely no concern over security breaches. The added benefit of using cloud-based technology is that physicians can access the images anywhere. If a doctor wants to check on a patient’s progress before entering the exam room, he can do so with just a few taps. If he gets curious about a particular case while at home and wants to compare before and after photos, he can do so, while being totally HIPAA-compliant.

Images are catalogued, for easy retrieval. Even offices that utilize digital means to store photos have difficulty cataloguing them. In some cases, a master computer simply has heaps of random images of all patients, which doctors must then sort through to find what they need. In more organized platforms, the photos are tucked away in patient charts, but it still takes time to navigate to the right one. AppwoRx neatly catalogues all photos, so that clinicians can search by date, area of the body, or using other guidelines, saving loads of time.
In addition to taking excellent clinical photos, AppwoRx offers doctors a suite of robust features. The application has many unique tools, designed to improve patient care and efficiency.
Marketing and Education

Doctors can engage patients, by showing them recommended treatments and clear photos of progress.

Patients can view information about how procedures work. Reports can be printed out. These may include branded treatment recommendations, post-op instructions, insurance narratives, and more- all including the clinical photos taken with the app.

Access to a custom patient education gateway may be created, so patients can view all the information online from the comfort of their homes.
AppwoRx has been called an “elegant solution” for the technical difficulties associated with clinical photography. Steven Leon MS, PA-C uses the application in his dermatology practice, and has noted the significant advantages of using it. When speaking of the results that the ghosting feature provides, he says, “The two photos can then be compared side by side on the iPad for you and the patient to view together.” This naturally leads to better patient compliance through education. Leon adds, “A side by side photo showing a 50 percent improvement is much more powerful than telling patient they have a 50 percent decrease in lesions.” In a nutshell, that’s what AppwoRx does. It simplifies taking quality clinical photos, which directly transfers into compelling material that has numerous uses within a practice.

Mobile device cameras are incredibly powerful today, and enable even a novice photographer to take better photos than he could with a high-end system or expensive DSLR camera. This, in and of itself, is a boon for clinical photography. However, as more physicians turn to them, they also face the risk of becoming non-compliant with HIPAA guidelines. The latest technology developments solve the HIPAA problem, by encrypting data and hosting it on the cloud. When paired with a suite of tools like AppwoRx offers, the benefits are even greater. Photos are more consistent, and offices can provide better patient care. Moreover, beneficial services such as this, that streamline and improve office procedures, save time, which cuts down on administrative costs. The ability to use the images and create reports as marketing materials can also drastically increase practice revenue. It’s impossible to pin mobile device cameras down to a single benefit when it comes to clinical photography, which is why their integration can be considered nothing short of revolutionary.

Using Clinical Photography to Market Your Practice

Using Clinical Photography to Market Your Practice

 

For the majority of us, resolutions are an opportunity to start the New Year off on the right foot. Many plan to lose weight, to get more enjoyment out of life, to be a better spouse, partner, or parent. Most of these resolutions revolve around aspects of family and personal life. However, the same dedication can also be applied to our professional lives, as well. As you look forward to 2014, what resolutions can you make to better your business?

If you are marketing a healthcare organization or medical practice, making professional resolutions can be especially challenging. The healthcare field is currently experiencing a period of rapid expansion and evolution, making it essential for healthcare marketers to take advantage of the modern technology landscape to compete effectively.p1

In order to stay current with evolving trends, marketers should examine every digital angle to ensure they are optimizing their reach to prospective audiences. We’re all familiar with the importance of web rankings, promotional email campaigns and directory listings. However, there is another area of major opportunity that many practices are missing out on: effectively illustrating treatment results to patients and referring physicians. If your practice utilizes clinical photography and you aren’t using those photos for marketing, you’re missing out on an extremely powerful marketing tool.

The effective use of clinical photography in publicizing your practice can serve to keep both patients and providers fully engaged. By featuring photos from your clinical portfolio on your practice’s website, in brochures and emails, you are sending a message to potential patients and referring physicians that your facility provides effective treatments with documented results.

In my day to day interactions with our physician base, I have found a number of ways these providers use their clinical photography to advertise and illustrate their services. Below are some examples of effective use of clinical photography in marketing.

 

beforeafter1. Website Content

Good content is paramount to success in medical marketing. Your website is most likely the first impression your practice will make on a potential new patient. This is where a new patient will go to learn about you, your facility and your services. If you perform procedures that are cosmetic in nature, your potential patients will want to see what kind of results they can expect. If you are not illustrating how the patient will achieve their desired results, they may move on to a competitor’s site, causing you to lose thousands in potential revenue without having been aware that it even happened.

When displaying photos of services on your website, your selection should showcase a variety of different treatment scenarios. If you treat vein conditions, you should feature photos of both spider and varicose vein treatment results for both male and female patients, encompassing various areas of the body. Doing so will ensure that your potential patients are likely to see a before and after scenario that they can relate to.

For the purposes of illustrating treatment results, it’s best to let the photos do the talking. There is no need for lengthy descriptions about how the area was treated. Specific details about types of treatment are best reserved for other areas of your website, as they will likely be easily overlooked on the photo page.

 

 

42. Initial Consultation Reports

The initial consultation is your first opportunity to interact directly with your patient, allowing you to discuss their needs and desires and relay to them how you can help them to accomplish their goals.

Patients desire a personal experience from their providers, one that gives them the chance to have their concerns heard. A clinical photo is critical for your records, but don’t discount its power as a personalized marketing tool. Many of our physicians provide their patients with an initial consultation report after their first visit that shows the target area and provides specific information about their diagnosis and proposed treatment. Clinics will often add information such as a “Meet Our Staff” section, which provides patients with staff bios and a more personal connection to their care team. These personalized reports are branded with pertinent practice information and are often shared with family and friends, extending a provider’s reach.

 

 

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3. Treatment Evaluation Reports

Many procedures require numerous visits as part of an overall treatment plan. When treatment is provided over an extended period of time, it’s easy for a patient to forget how far they may have come since their first visit. In some cases, this can cause them to stop coming in for procedures because they feel that they are not seeing the desired results.

By using clinical photography as part of your ongoing treatment plan, you can illustrate positive progress to your patients and reinforce their desire to continue to participate in treatment. This continued reassurance will help keep the patient on track and motivated to return until the desired results are achieved.

 

 

 

 

spirometry-medical-software-75330-2999503 (2)4. Sharing with Referring Physicians

Sharing your results with a referring physician is an excellent way to ensure that you will continue to receive referrals in the future. In viewing a visual account of your successful treatment of previous patients, the referring physician will be more apt to feel comfortable referring his own patients to your practice. This will leave a lasting impression that the physician will likely remember when he has additional patients to refer in the future.

 

Summary:

Among the millions of Americans making New Year’s resolutions, there are many that may include reducing the appearance of crow’s feet or having their spider veins eradicated. With the AppwoRx suite in your arsenal of clinical tools, your practice stands poised to fulfill your professional goals for 2014.