11 rules to make your before and after gallery convert prospects to patients
We live in a world saturated with visual content: from social media platforms to the news to advertisements in print and on TV. With the omnipresence of photos and videos in our lives today, your potential clients are drawn to the visuals you provide. The most relevant content for aesthetic practices is your before and after photo gallery – your #1 marketing tool.
In the RxPhoto Cosmetic Consumer Analysis Report, we surveyed over 1,000 consumers researching cosmetic procedures and an overwhelming 74.8% stated that they would NOT CONSIDER a medical practice that did not have a before and after gallery on their website.